Privacy Policy

1. Introduction

Chronovale ("we", "us", "our") operates from 210 Silom Road, Suriyawong, Bang Rak, Bangkok 10500, Thailand. We are committed to handling personal information responsibly and in line with the Personal Data Protection Act B.E. 2562 (PDPA), which governs the collection, use, and disclosure of personal data in Thailand.

This policy explains what information we collect when you use our website or engage with our services, why we collect it, how we use it, and what rights you have in relation to it. If you have questions, please contact us at [email protected].

2. Data We Collect

Contact and enquiry information

When you submit an enquiry through our website, we collect your name, email address, and phone number if provided. We also store the content of your message.

Service information

In the course of providing watch repair and restoration services, we may collect information about the watches you bring to us, including descriptions, photographs, and condition notes. This information is held as part of the service record.

Website usage data

We may collect anonymised data about how visitors use our website through analytics tools. This includes pages viewed, session duration, and general location (country or city level). No individual is identified from this data.

Cookies

Our website uses cookies to store your preferences and, with consent, to collect anonymised analytics. See our Cookie Policy for full details.

3. Legal Basis for Processing

We process personal data under the following bases:

• Consent — for analytics cookies and marketing communications, where you have opted in
• Contract — to fulfil the service you have requested or enquired about
• Legitimate interest — for general business administration, security monitoring, and record-keeping
• Legal obligation — where Thai law requires us to retain or disclose certain records

4. How We Use Your Data

We use the information we collect to:

• Respond to enquiries and discuss service options with you
• Manage the service relationship, including documenting work performed
• Maintain service records associated with watches in our care
• Improve our website and understand how visitors engage with it
• Meet our legal and accounting obligations

We do not sell personal data to third parties. We do not use personal data for automated decision-making.

5. Data Sharing

Personal data is not shared with third parties except in the following circumstances:

• With analytics providers processing data in aggregate, anonymised form
• With suppliers involved in parts sourcing for a specific service, where your watch information is necessary to fulfil the job
• With legal or regulatory authorities where required by Thai law

6. Data Retention

Enquiry data is retained for up to two years from the date of last contact. Service records — including documentation for heritage and collector overhauls — may be retained for longer periods as they form part of the permanent record associated with a watch. Financial and accounting records are retained for the period required by Thai tax law (currently a minimum of five years).

7. Data Security

We store data using password-protected systems with access limited to personnel who require it. Email communications are transmitted using standard encryption protocols. We do not store payment card details. In the event of a data breach affecting your personal information, we will notify you and the relevant authority within the timeframe required under the PDPA.

8. Cookies

Our website uses essential cookies for basic functionality and optional cookies for analytics. You can manage your preferences through the cookie banner on our homepage or via your browser settings. See our full Cookie Policy for category details and management instructions.

9. Your Rights

Under the PDPA, you have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — request deletion of your data, subject to legal retention requirements
• Right to restriction — ask us to limit how we process your data in certain circumstances
• Right to data portability — receive your data in a portable format where technically feasible
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent for cookies or marketing at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. If you believe your rights have not been respected, you may contact the Office of the Personal Data Protection Committee (PDPC) in Thailand.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

11. Children's Privacy

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from minors. If we become aware that data from a minor has been submitted, we will delete it promptly.

12. Changes to This Policy

We may update this policy from time to time. The most recent version will always be available on this page, with the updated date shown at the top. Material changes will be communicated by notice on the website.

13. Contact

Data controller: Chronovale
Address: 210 Silom Road, Suriyawong, Bang Rak, Bangkok 10500, Thailand
Email: [email protected]
Phone: +66 2 533 9147